In this month’s episode, we discuss some of the reasons why you should seriously consider videos as part of your content creation strategy
Doing a lot of different things, in a lot of different places for a lot of different people isn’t going to net you a good return on your investment of business development time. What should we do instead?
That is what we will discuss in this episode.
Until next time!
Gail Cohen (@gailcohen) has been covering the legal profession in Canada as a reporter and editor since 1997, putting her in a prime position to access and engage thought leaders in our field throughout this period of transition and ‘innovation’ that we are facing.
I often find myself asking Gail about things that are going on in law. One […]
People tell us all the time that what we are aiming to be to our clients is a “trusted advisor”. But what does that mean? How do we go about gaining that title? And how do we know when we get there? That is what we will discuss in this episode.
Until next time!
Here is the March 2016 Practice Made Perfect video column from Canadian Lawyer Magazine.
I have some exiting news for 2016! In February I started a monthly video column for Canadianlawyermag.com to explore ideas, tools and strategies to help lawyers build their practices into businesses they love.
I finally found a few moments to post the first episode below! I would love to hear any questions or ideas you have to share in the comments […]
Lawyers, and frankly most professional services providers, know that a big percentage of our work comes from referrals – clients and others from our networks recommending us to other people who need a service that we provide.
So we know that they are important, but how do they really work?
We don’t often think about the fact that there are different […]
As those of you who follow me on Facebook will already know, I was honoured to appear in the February 2016 issue of Advocacy Matters (see page 3) talking about the evolution of blogging. And they have invited me back for March too!
Thanks so much to the Advocates’ Society (@Advocates_Soc) and Jasmine Akbarali (@jakbarali) for the opportunity!
“Lawyers are not renowned for being […]
The idea of the opt-in work week described in this article by Olivia Barrow was so interesting to me that I had to do a post to tell you all about it, even though it isn’t directly on point with the kinds of business development topics I usually post about.
It is, however, indirectly connected because we do all have […]
I recently read an article about legal business development in Law Practice Today that caught my attention in particular because it was written by a lawyer . Her name is Patricia K. Gillette (@Pat_Gillette) and she is a partner with Orrick, Herrington & Sutcliff LLP(@Orrick) in San Francisco.
Patricia spearheaded the launch of a study by William Henderson of Indiana Law, one of the founders of Lawyer Metrics, into the question of whether personal characteristics differentiate rainmakers from other lawyers.