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Blogging for Lawyers – Play, Experiment, Have Some Fun!

Like everything else in your business development, there should be an aspect of experimentation and playfulness in your weblog. I know it's quite likely that you're all strung out about the whole concept. But really, if you have been successful in your career as a lawyer thus far, you have good enough judgment not to say something stupid. That means that the [...]

By |January 14th, 2014|Categories: Blogging|Comments Off on Blogging for Lawyers – Play, Experiment, Have Some Fun!

How to Market Your Legal Practice: Publish Blogs

Thanks to Eni Eski for sending me this blog post by Matt Faustman on Upcounsel.com, which she found interesting and helpful. It describes the results from the 2013 In-House Counsel New Media Engagement Survey and some interesting take-aways from it and other 2013 studies. The upshot is: 74 per cent of general counsel at major companies in the U.S. polled, [...]

By |December 5th, 2013|Categories: Blogging, The Future of Legal Practice|Comments Off on How to Market Your Legal Practice: Publish Blogs

6 Reasons Lawyers Should Be Creating Video Content

I tend to write long, narrative blogs. For this one, context (and therefore narrative) isn't necessary. Creating video content about your practice area is a good idea. Here are some of the reasons: More than 1 billion unique users visit YouTube each month. Over 6 billion hours of video are watched each month on YouTube. That's almost an hour for [...]

By |November 6th, 2013|Categories: Blogging|Comments Off on 6 Reasons Lawyers Should Be Creating Video Content

Blogging – Pick an Industry-Based Theme

Lawyers and law firms are the only ones who divide clients and legal services up by kinds of legal service provided - litigation, business law, real estate, etc. The rest of the business world divides itself up quite differently, either by legal structure (privately held company v. publicly traded company) or, most often, by industry sector (what services do they [...]

By |September 27th, 2013|Categories: Blogging|Comments Off on Blogging – Pick an Industry-Based Theme

Blogging for Lawyers – Frequent, Interesting, or Correct?

Conventional blogging wisdom says a lot about how often to publish blogs for optimal effect - every day, every other day, twice a week, three times a week, five times a week, etc. There really is no end of contradictory and inconsistent advice on this subject. The truth is that no one really knows what the silver bullet of blogging is [...]

By |June 13th, 2013|Categories: Blogging|Comments Off on Blogging for Lawyers – Frequent, Interesting, or Correct?

Blogging for Lawyers – Themes

A common question lawyers ask when it comes to blogging: How will I come up with ideas for content on an ongoing basis? Your best starting point will be to select a topic of concentration for your content. Obvious examples would be an employment law blog targeted at employers or employees, a blog on municipal law for developers who contend [...]

By |June 12th, 2013|Categories: Blogging|Comments Off on Blogging for Lawyers – Themes

Blogging for Lawyers – Don’t Sell

People have turned to the internet en masse and away from invasive, interruption-based, and unsolicited solicitation for a reason: They hate being interrupted, sold to, and BS’d. So don’t do any of that. Instead, when you are blogging, make a sincere effort to convey information that has been valuable and useful to clients you have worked with before. In doing [...]

By |June 7th, 2013|Categories: Blogging|Comments Off on Blogging for Lawyers – Don’t Sell

Blogging for Lawyers – Interact and Allow Responses

You've put together a blog and it's time to launch the new initiative. Now comes a tough pre-launch decision: Do you allow people to react by way of commenting on your blog posts? In a word, yes. Allow responses. Let your readers talk back to you and answer them when they do. Social media is popular because it allows a [...]

By |June 5th, 2013|Categories: Blogging|Comments Off on Blogging for Lawyers – Interact and Allow Responses