In this episode, we explore how and why lawyers should consider actively seeking out recognitions and awards. Until next time!
In this month’s episode, we discuss some of the reasons why you should seriously consider videos as part of your content creation strategy
Lawyers, and frankly most professional services providers, know that a big percentage of our work comes from referrals – clients and others from our networks recommending us to other people who need a service that we provide. So we know that they are important, but how do they really work? We don’t often think about the fact that there are [...]
This TEDx talk by Simon Sinek explains, in simple and appealing terms, how all of us can reframe how we look at our own enterprise, articulate it from an “inside out” perspective and in so doing reveal what is inspiring about it and drive people to take action to do it with us. Watch the video and then come back to this post [...]
Congratulations! You have a content marketing strategy! I can already hear many of you saying you have no idea what I am talking about. Read on and it will all become clearer! […]
I was recently interviewed by AdvocateDaily for an article providing tips to lawyers on some steps they could take to become perceived as thought leaders by their communities. I thought I would republish the article here so that any of you who are struggling with this could share in the ideas as well. Here it is! […]
Lawyers labour under the same misapprehensions about getting media opportunities as they do about getting invited to speak at conferences. They believe that - once their reputation has become so good and their profile so expansive - members of the media will reach out to them for interviews. That may well happen for some people, but most of us get media [...]