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8 things you need to know about getting referrals

Lawyers, and frankly most professional services providers, know that a big percentage of our work comes from referrals – clients and others from our networks recommending us to other people who need a service that we provide. So we know that they are important, but how do they really work? We don’t often think about the fact that there are [...]

By |March 10th, 2016|Categories: Building Your Profile, Uncategorized|Comments Off on 8 things you need to know about getting referrals

Distinguish your personal brand from others by capturing your “Why”

  This TEDx talk by Simon Sinek explains, in simple and appealing terms, how all of us can reframe how we look at our own enterprise, articulate it from an “inside out” perspective and in so doing reveal what is inspiring about it and drive people to take action to do it with us. Watch the video and then come back to this post [...]

By |June 17th, 2015|Categories: Attitude and Approach, Building Your Profile|Comments Off on Distinguish your personal brand from others by capturing your “Why”

Becoming a thought leader requires curiosity, courage and planning

I was recently interviewed by AdvocateDaily for an article providing tips to lawyers on some steps they could take to become perceived as thought leaders by their communities.  I thought I would republish the article here so that any of you who are struggling with this could share in the ideas as well. Here it is! […]

By |August 6th, 2014|Categories: Attitude and Approach, PR and Media, Social Media|Comments Off on Becoming a thought leader requires curiosity, courage and planning

PR and Media – DIY

Lawyers labour under the same misapprehensions about getting media opportunities as they do about getting invited to speak at conferences. They believe that - once their reputation has become so good and their profile so expansive - members of the media will reach out to them for interviews. That may well happen for some people, but most of us get media [...]

By |June 1st, 2013|Categories: Attitude and Approach, PR and Media|Comments Off on PR and Media – DIY