LinkedIn for Lawyers

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LinkedIn – Reaching out to great connections

How many times have you been in the situation where you know you would like to make a professional connection with a person, with a company or with people who hold a certain role in companies of a certain size or in a certain industry, because you believe you have a lot to offer to them, but you can’t figure out how [...]

By |October 15th, 2014|Categories: LinkedIn for Lawyers, Networking|Tags: , , |Comments Off on LinkedIn – Reaching out to great connections

What should I post on personal v. business social media pages?

People often ask me what the difference is between what they should post on their personal pages and what they should post on their business pages.  This is particularly challenging on heavily integrated platforms like G+ or Facebook, where your personal and professional pages can be connected. […]

By |August 27th, 2014|Categories: G+ for Lawyers, LinkedIn for Lawyers, Social Media, Twitter for Lawyers|Comments Off on What should I post on personal v. business social media pages?

Social Media Platforms – Change is Inevitable

One of the most frustrating things about social media platforms is their propensity to change. I'm not sure what it is about tech people that inspires them to keep changing things that work fine as they are. Or perhaps it is that the technology environment is evolving so rapidly that new things emerge all the time and those running social [...]

By |January 9th, 2014|Categories: LinkedIn for Lawyers, Social Media, Twitter for Lawyers|Comments Off on Social Media Platforms – Change is Inevitable

LinkedIn Ads – How and Why to Use Them

LinkedIn has a feature where you can buy tiny pay-per-click ads (about 100 characters plus an image) and dictate the demographics of those to whom they will be distributed. You can use it to advertise your services, an event, a speaking engagement etc. and you can send it to categories of the demographic of  the people you want to see [...]

By |July 4th, 2013|Categories: LinkedIn for Lawyers|Comments Off on LinkedIn Ads – How and Why to Use Them

Social Media Time Management – dlvr.it

This is another tool, like Hootsuite and Tweetdeck that can help users partially automate postings to their social feeds. The service will sweep the RSS feed of your choice (your blog, firm news page, or anything that has been programmed with the ability to be subscribed to using an RSS feed) at scheduled intervals and drive any new posts that appear [...]

By |June 10th, 2013|Categories: LinkedIn for Lawyers, Social Media, Twitter for Lawyers|Comments Off on Social Media Time Management – dlvr.it

LinkedIn – Making a Connection with Potential Clients

One of the most beneficial things a lawyer can learn is how to use LinkedIn to connect with and attract potential clients. We have talked about how to create a profile and use the tools that will help people find you. But what about how you go about finding them? The best and highest use of the system in my [...]

By |May 24th, 2013|Categories: LinkedIn for Lawyers, Networking|Comments Off on LinkedIn – Making a Connection with Potential Clients

Social Media Time Management – HootSuite and TweetDeck

TweetDeck and HootSuite are social media management tools. These applications interface with Twitter, LinkedIn, Facebook, and other sites to allow users to accomplish a number of tasks, including: Send and receive tweets View profiles Create columns which show things like user lists, search terms, and pending tweets Update multiple social networks: Facebook, LinkedIn, etc. RSS feed from your website to [...]

By |May 22nd, 2013|Categories: LinkedIn for Lawyers, Social Media, Twitter for Lawyers|Comments Off on Social Media Time Management – HootSuite and TweetDeck