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A whole different take on ‘shining your light’

If you are one of my clients, you will likely have been encouraged at some point over the course of our work together, to get your head out of your own *…<life>…*, and to focus your mind instead on thinking about what you can do to make the world a better place for someone else today.


One great place to start is with something called Shine Theory.

Shine Theory was developed by best friends and podcast co-hosts, Ann Friedman and Aminatou Sow. The theory stems from the principle that if you invest in a core group of people, and they invest in you in return, everybody wins. Shine Theory is about collaborating, not competing. It means changing your thinking from “I need to outshine you” to “I don’t shine if you don’t shine” or “Together, we can shine even brighter”.  


How it works

Shine Theory is about investing in others. It is about helping others share their stories.

Suppose one of your professional contacts approaches you with a problem, and while you don’t think that you can help her, you know just the person who can. Tell her story!

Shine Theory isn’t networking or simply passing out referrals. It is about forging connections. It is real intentional emotional investment, primarily with a core group of people because of the amount of time and effort required to implement it effectively.

Take a little time to think about who is in your professional circle. Who can you invest in? Who can you be a mentor to? Explain that you’d like to nominate them, do something that makes their world better. With that single action, you’ve opened the door to building a relationship –by being valuable—and you’ve made the world a better place by helping her to tell her story to others that can benefit from it.

To do this, you need to have enough confidence in yourself to be able to promote others. I know that that can be hard. The feeling that we need to compete is ingrained, even if we’re not aware of it. But the great thing about Shine Theory is that by investing in others, you will grow your own confidence. We all know that you won’t get your moment in the spotlight because you scream and shout for attention. But when you shine the light on others, some of it can’t help but reflect back onto you. When we implement Shine Theory, we lift each other up, and we ALL go further.

 Do you want to make a difference to the people around you? Invest in them. Shine a little light on them. It’s one way that you can make the world a better place, starting today.



Jane is like magic. She helps you stretch your imagination of what’s possible, and then helps you actually make it happen. She inspires, supports and collaborates, all while making you laugh.

- Associate, 5+ years Previous

Jane accomplished the impossible: she made me enthusiastic about marketing and the business side of law. Her encouragement, advice and support have been invaluable.

- Partner, 10+ years

Jane is a force of nature. You may think you can cruise in your career, but from the second you’re in her presence, you’re inspired to do more, be more and aspire to more.

- Partner, 10+ years

Jane is not the kind of consultant who wants to work with you in perpetuity. She wants you to launch. She empowers rather than executes. You can’t help but enjoy working with her.

- Partner, 15+ years

In the past, I’ve been frustrated by marketing advice that’s so vague it’s meaningless. Jane provided me with concrete, practical advice… she is a straight-talker and fun to work with!”
- Partner, 15+ years Previous