“Business Development Takes Too Much Non-Billable Time!”

Yes it does.

It takes a lot of non-billable time to build a practice that will sustain itself. There is no getting around it. And you don’t get to do it once and have that carry you forever. Earl Cherniak has been in practice for over 50 years and he still spends lots and lots of non-billable time caring for the network of people that support his career.

You have to invest in your career if you are to have any hope that the people in your network, who will ultimately be the ones responsible for the growth of your business, will invest in it.

The great news is that you will come to treasure this time so much that you will want to spend it this way despite the fact that it isn’t directly feeding dollars into your budget the way billable time does.

The other great news is that, if you do it properly, you can significantly reduce the amount of non-billable time that you currently spend on things that aren’t driving directly at one of the goals you have for your career.

Testimonials

Jane is like magic. She helps you stretch your imagination of what’s possible, and then helps you actually make it happen. She inspires, supports and collaborates, all while making you laugh.

- Associate, 5+ years Previous

Jane accomplished the impossible: she made me enthusiastic about marketing and the business side of law. Her encouragement, advice and support have been invaluable.

- Partner, 10+ years

Jane is a force of nature. You may think you can cruise in your career, but from the second you’re in her presence, you’re inspired to do more, be more and aspire to more.

- Partner, 10+ years

Jane is a force of nature. You may think you can cruise in your career, but from the second you’re in her presence, you’re inspired to do more, be more and aspire to more.

- Partner, 10+ years
In the past, I’ve been frustrated by marketing advice that’s so vague it’s meaningless. Jane provided me with concrete, practical advice… she is a straight-talker and fun to work with!”
- Partner, 15+ years Previous