By Christine Shimoda
Read Part 1 of this blog series here.
As a new or younger lawyer, writing is more than just a marketing tool—it’s a vehicle for building your business, expanding your network, and establishing yourself as a credible, approachable expert. By committing to regular writing, you’ll position yourself as someone who understands the law and communicates it in a way that resonates with others. The content you create today has the potential to shape your career for years to come.
Here are a few more ways that writing can help you build your business in these early years.
1. Showcase Your Unique Perspective
As a younger lawyer, one of your greatest assets is your fresh perspective. You may bring new ideas to the table that more seasoned lawyers might overlook. Whether it’s how technology is transforming legal practice, navigating the work-life balance in law, or diversity and inclusion in the legal field—your perspective matters, and it’s relevant to your audience.
Clients and firms are increasingly drawn to lawyers who not only understand the law but also engage with the broader social and economic context in which that law operates. By writing about these bigger-picture topics, you can appeal to like-minded clients and showcase yourself as a lawyer who thinks beyond the brief.
Pro tip: Don’t shy away from niche topics that you’re passionate about. Authenticity resonates—clients want to work with someone who’s engaged and driven by their subject matter.
2. Create a Lasting Digital Footprint
In today’s digital world, your online presence is often your first impression. Writing articles or blog posts allows you to create a digital footprint that continues to work for you long after the initial post is published. When potential clients or colleagues search for you online, your written content will help establish your credibility and demonstrate your expertise before they even meet you.
Think of it as a form of business development that happens while you’re asleep. A well-written blog post or LinkedIn article can continue to attract attention, drive inquiries, and open doors for months or even years after its publication.
Pro tip: Be strategic about the platforms you choose to publish on. Start with your law firm’s blog or personal LinkedIn profile, and as you gain confidence, consider pitching your content to legal journals or industry publications for broader exposure.
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